LAL ART is an art advisory firm that specializes in digital art, including but not limited to video art, software art, blockchain-based art, AI art, VR, AR, and more. Established in 2018, our team works with private collectors around the globe, emerging and established artists, cultural institutions and Web3 projects, such as DAOs, events or startups.

LAL ART’s founder and senior advisor, Fanny Lakoubay, brings her knowledge of the art market with more than 15 years in the traditional art+tech market (Artnet, Collectrium, and Christie's) and the relationships of trust she has developed over the past 6 years in the blockchain art and AI ecosystem (digital art collectors, crypto artists, developers, fellow curators, art marketplaces, galleries, and institutions).

LAL ART also partners with industry experts and leaders in their fields to provide the best services. See our affiliations here.

 
 

For Collectors

We offer art advisory services for collectors who’d like to start a digital art collection. We help you collect the best artwork using new technologies as a format and assist with documentation for all works acquired. For public-facing collections like The Edicurial Collection, we also manage websites, social media, press relations, and loans.

Learn more →

 
 

For Artists

We offer hourly advisory sessions for emerging and established artists who would like to explore new media art in the fields of NFTs, blockchain, generative art, AI and more. We can help with artist positioning, pricing, marketing, and or go-to-market strategies. Please note that we do not currently work on sales commissions.

Contact us →

 
 

For Museums

We partner with We Are Museums to offer weekly online discussions called WAC WEEKLY (Web3 for Arts and Culture) along with a museum fellowship where we accompany institutions who want to learn about blockchain and build Web3 prototypes.

NEW: Online courses are now available for cultural institutions about blockchains, NFTs, AI, and more.

Learn more →

 
 

For Art Galleries

We assist art galleries who’d like to start representing digital artists, exhibiting and selling new media art, and/or educate the gallery staff. Our services include artist relationships, training, project management and marketing & communications. We can assist via single advisory sessions or on a retainer basis.

Contact us →

 
 

For Web3 Projects

Since 2018, we have worked with NFT marketplaces, cultural DAOs and associations, Web3 events, and startups, helping them expand and reach the right partners and collectors. We offer custom go-to-market strategies, marketing and communication, project management, and public relations, among other things. We can assist via single advisory sessions or on a retainer basis.

Contact us →

 
 

For Brands & Large Projects

We partner with the best in class art adivsors and agencies to provide full project management for established brands and large projects who want to start their journey in Web3. We also offer internal trainings to corporations who wish to inspire their staff and clients on digital art topics.

Contact us →

 
 

For questions and custom quotes, please contact us below.

 
 

Please note that we highly respect our clients’ privacy and cannot disclose many of the projects we work on.

Contact us →

 
 

The Team

 

Fanny Lakoubay

Founder, Art Advisor & Curator

X (Twitter) | LinkedIn

Harry Martin

Art & Content Manager

X (Twitter) | LinkedIn

 
 

Testimonials

 
Working with Fanny and LAL Art Advisory has been absolutely essential for our entry into the crypto art/NFT space. It hurts to imagine how different and difficult our path would have been had she not been on our side and guiding us every step of the way. The mistakes we would have made could have been detrimental. Fanny approaches her work holistically and is perfectly positioned to see and understand how to provide the best guidance for whatever the aim is. She is brilliant, honest, knowledgable about the art, tech, and market aspects, and is one of the rare real champions of art and artists thriving on the blockchain.

Thanks to her, we have been able to remain completely true to our practice while simultaneously seeing immense growth of opportunity, financial reward, and the establishment of a real community that will be instrumental in us sustaining our practice in the long run. We are extremely thankful to have the opportunity to work with her and it is not an exaggeration to say most of this would not have been possible without Fanny.
— Ania Catherine and Dejha Ti, Operator LA
 
 
Nifty Fanny is truly an OG when it comes to NFT. She taught me about the industry, introduced me to the artists, and helped me build a fantastic collection! Fanny is the best!
— S.H. , Art Collector
 
 
Fanny is a true expert in her field. Her advisory has helped me build a bridge from my traditional painting practice into the digital space. She has her finger on the pulse of what is happening now in the world of digital art and is a highly respected voice in the crypto art community.
— Jeremy Penn, Fine Artist, ig: @jeremypenn, www.jeremypenn.com
 
 
I have been working with Fanny consistently for a year now, learning about Crypto art and developing The Edicurial Collection. Fanny is truly one of the most intelligent, insightful and dedicated professionals I have worked with in any sphere. Her expertise in both the finance and art world combined with her up-to-the-millisecond knowledge and understanding of the high-speed Crypto space has made her a trusted and incredibly valued advisor. She is extremely well-connected and has helped me foster relationships with important artists and gallerists.

Harry Martin contributes to our team with documentation and art direction for the collection website. Both Fanny and Harry are wonderful humans whom I enjoy working with tremendously!”
— Elsie, Cryptoart Collector, Founder of the Edicurial Collection (www.edicurial.com)
 
 
Fanny was one of the most highly praised speakers of the Christie’s Education NFT course that we put together. She engaged our participants with an accessible overview while still putting forth intellectually rigorous questions about the space. It was a pleasure working with her and I hope to do so again very soon!
— Elliot Safra, Partner at AndArt Agency
 
 
Fanny was a delight to work with. She has her “fingers on the pulse” of the NFT digital art world and brought me up to speed on collecting and business opportunities. Fanny really is a trail blazer in the digital art world and you definitely want to work with her.
— David Lester, President of DCL Capital
 
 
Fanny is pushing the frontiers of knowledge that are being formed at the intersection art of technology. She is helping to push new mediums of artistic expression and art collection forward, actively shaping the future of a rapidly evolving industry. She has been an incredible mentor and knowledgeable resource. Every time I talk to her, listen to her interviews, or see one of her public speeches, I learn something new. She is a critical voice and a trusted leader.
— Alexa Meade, Installation & NFT Artist
 
 
We were very fortunate to work with Fanny to launch our first AR NFT project. Fanny’s deep insights of crypto art as well as years of experience in the art world helped us introduce our AR NFT project to collectors who never purchased any crypto art to understand and participate. Fanny is someone who I will definitely reach out first when there is any crypto art related project.
— Dan Kim, CEO of Unique Board
 
 
 

Let’s Get Started

Send us a message detailing your project and advisory needs, and a member of our team will respond to you promptly.

Contact us →